The future trend of retail is changing. Factors such as the Do­It­Yourself (DIY) culture, No­Fuss and Instant consumer philosophy and climate change shifts the retail strategies of business from purely physical locations to online sites. Turning social hangouts such as Youtube, Pinterest and Facebook into retail hotspots.

According to futurism site, Quantumrun. com, the future of retail will be a blend of both in­store and online purchases. With big sales such as Christmas, graduation, and other special occasions advertised with an extensive electronic presence.

To boost businesses and enhance the business community, the European Chamber of Commerce of the Philippines (ECCP) rides the future retail trend with iCONNECT, a Social Media Marketing seminar. This one day forum on February 17, from 9 a.m. to 5 p.m. will be held at Golden Prince Hotel.

ECCP has tapped into the expertise of Cebu Digital Hub CEO Jun Baranggan to support business ventures in the changing commercial landscape. With 15 years of experience in social media marketing and a certified Google Adword digital strategist, Baranggan underscores the success of big brands through their optimization of online media.

"Social media platforms have made it really easy for people to find your brand, and you're sure to get many customer service requests that need your immediate attention. This is one of the reasons why known brands have their social listening platforms," Baranggan said. For inquiries on how to participate in techTALK:iCONNECT, contact Christine Teves at christine.teves@eccp.com.