The Philippines has the potential to be the leading creative economy in the Association of Southeast Asian Nations (ASEAN) by 2030. The Creatives sector has been a fast-growing and high-value contributor to the Philippine economy and has ranked 10th in creative goods export in 2020, fifth in total creatives exports, and fifth in creative services exports in ASEAN. Leveraging the talent and capacity of Filipino industries, the creative industry is expected to generate employment, investments, and trade not just in the Philippines, but also in the ASEAN region. To protect the creative talents in the Philippines, numerous pieces of legislation are created to support the growth of the Creatives sector such as the Philippine Creative Industries Development Bill, the Freelance Workers Protection Bill, and the establishment of the Creative Industries Development Council. Aside from these policies, the role of Intellectual Property (IP) is also emphasized to further protect the Creatives sector, particularly the technology-intensive industries like films and game development.

For the Philippines to be a major creative hub in the ASEAN region, Department of Trade Secretary Ramon M. Lopez called for a healthy collaboration between and among the government, industry associations, and academic institutions to fully actualize the potential of the Creatives Industry. Alongside that, the European Chamber of Commerce of the Philippines recognizes the role of the Creatives and Intellectual Property sectors in pursuing economic diversification, economic growth, and innovation. For this reason, the ECCP and South-East Asia IP SME Helpdesk are pleased to invite you to its event entitled "Developing the Creative Economy: An Intellectual Property Perspective" for discussions on protecting intellectual property and supporting a thriving creative economy in the Philippines.

Important reminders:

• In compliance with health and safety protocols, slots for physical attendance are on a first-come first-served basis. Attendees will be required to present proof of vaccination (such as a Vax Certificate or Vaccination Card) and accomplished health declaration form in order to enter the venue.
• Hybrid event format may be subject to change in accordance with community quarantine protocols closer/at the time of the event.