As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.

Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.

COURSE OBJECTIVES:

• Get started with your own or your company's website
• Make important strategic decisions and position your website in the market
• Use the most important online marketing channels to drive relevant traffic to your website
• Keep track of important KPIs and other metrics
• Make data-driven decisions and further optimize your website and digital marketing campaigns.

WHO SHOULD ATTEND:

• Business owners
• Marketing managers
• Professionals who want to upgrade their skillset

COURSE DESCRIPTION:

MODULE 1: Webspace, Domains, & WordPress first steps

Learn about domain & webspace hosting, internet basics and file transfer from your computer to your web server; since WordPress is the most used content management system (CMS) in the world nowadays, we will get started with WordPress installations from scratch and important first settings

MODULE 2: HTML basics & Content Marketing

HTML (hypertext mark-up language) is the foundation of the internet, and until now, a basic understanding oft HTML will greatly help in terms of web development, search engine optimisation (SEO), and content creation. Important aspects of content writing will be discussed to have a good starting point to the broader topic of Content Marketing

MODULE 3: SEO: Keyword Research, Technical SEO & Off-page SEO

The foundation of a good SEO campaign is usually an in-depth keyword research, ideally conducted with the help of Google Ads Keyword Planner, and other professional tools. With this foundation, websites can be built following a logical and SEO-focused structure which will also be the basis for effective PPC campaigns using Google Ads. Key aspects of technical and off-page SEO will give you a complete first picture of the complex field of search engine optimisation.

MODULE 4: Paid Ads & Social Media

PPC ("pay per click") campaigns can help you right away to drive relevant traffic to your website. However, there are some very important aspects to consider - no matter, if you want to use Google Ads, Meta (Facebook & Instagram), or any other digital marketing platform. Apart from paid ads, we will also cover some "organic" social media marketing ideas.