AI-Powered Marketing: Boosting Brand Performance, Creativity, and Efficiency
This online session is designed for marketers who want to harness the power of AI to supercharge their campaigns, streamline content creation, and boost productivity — all without compromising on quality. This virtual session will introduce you to top AI tools like ChatGPT, Canva Magic Studio, Google Ads AI, and more, empowering you to automate tasks, create high-quality content in minutes, and improve ad targeting.
Throughout the online session, you'll participate in live demos, activities, and group discussions. You'll learn how to build AI-powered marketing workflows tailored to your goals, optimize ads, and refine your content strategy, while also exploring the ethical considerations of using AI in marketing. By the end of the session, you'll walk away with actionable strategies, new AI tools in your toolkit, and a personalized 7-day AI-enhanced marketing plan.
Who Should Attend:
This session is tailor-made for:
- Brand Managers, Digital Marketers, and Content Creators looking to speed up output without sacrificing quality
- Marketing Teams, SMEs, Corporate, and Start-Up Agencies seeking cost-effective ways to scale campaigns
- Social Media Managers, Product Marketers, and Entrepreneurs ready to elevate brand presence using AI
- Anyone responsible for marketing outcomes, audience engagement, or content planning
- No technical background needed — just curiosity and a growth mindset.
By the end of this workshop, participants will:
- Discover the top AI tools used in marketing today — and how to apply them immediately
- Create high-quality content in minutes using AI copywriters, visual tools, and assistants
- Automate repetitive marketing tasks like email writing, social posting, and customer follow-ups
- Launch smarter ads and refine targeting using AI insights from Google and Meta platforms
- Build a personal AI marketing workflow aligned with their brand goals
- Learn the ethical do's and don'ts when using AI in public-facing campaigns
Content That Converts — Faster with AI
- Tools: ChatGPT, MailChimp, Copy.ai, Grammarly, Notion.ai
- Demo: AI-generated emails, product descriptions, captions
- Activity: Rewriting an existing brand message using AI
Visuals in a Snap — AI for Design & Video
- Tools: Canva Magic Studio, Midjourney,
- Activity: Create a week's worth of social content in under 15 minutes
- Demo: Turning a blog post into a video
Smarter Ads and Targeting with AI
- Tools: Meta Advantage+, Google Ads AI, AdCreative.ai
- Workshop: Generate creative variations, test messaging, and simulate A/B testing
- Bonus: Real-time examples of performance improvements using AI
Automate the Boring — AI for Productivity
- Tools: Notion AI, Zapier, ChatGPT plugins, HubSpot AI
- Demo: Automating email sequences, content calendars, lead responses
Ethics, Guardrails, and the Human Touch
- Discuss risks, biases, and limitations of AI
- Data privacy essentials (especially for marketers)
- Maintaining brand voice and storytelling authenticity
Final Activity: Build Your 7-Day AI-Enhanced Marketing Plan
- Personalized planning worksheet
- Group sharing
- Invoices will be sent to the registered email address.
- Full payment is required a week before or at least five working days before the training schedule. Please send your proof of payment to trainings@eccp.com and/or gazzlemae.gatlabayan@eccp.com.
- No shows and late cancellations will be billed at full cost. Cancellations should be made a week before or at least five working days before the event. Replacement is encouraged.
- The ECCP reserves the right to reschedule or cancel this training program.
For registration inquiries, please contact Sam Aguirre at sam.aguirre@eccp.com.
